I created a survey on Survey Monkey (primary research) to help gather some more information to help us decided what our target audience will be.
This survey consists of questions about horror films because that is the genre we are producing in our opening sequence.
For example, one of the questions is - Do you prefer gory horrors or mystery/crime horrors?
The answers to this give us a indication of what type of horror genre we should produce to reach out to our target audience.
WISE Productions thinks that their target audience should be aimed to females under 25 and males under 25 this survey supports this because the majority of the answered questions said they would more likely see a rated 15 horror film rather than a 18+
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